About me
Radostina Handzhieva
Who stands behind Ina2B?
Just Ina - this is how I'm known by the people in my circle :)
I spent 17+ years in the world of retail banking, navigating everything from the technical puzzles of CRM infrastructure to the fast-paced world of digital sales.
I’ve led a team through a significant CRM transformation and seen firsthand
where the gaps are.
Three years ago, I decided to move from corporate leadership to independent consulting.
Since then, I’ve been working as
a freelance consultant, predominantly
collaborating with a big banking group operating in the CEE market.
So, what’s with the name Ina2B?
It’s a bit of a play on words
(and a tribute to what makes me tick)
The first B is for Banking - it’s my foundation and where I’ve spent my career.
The second B is for Behavioral Economics.
I am fascinated by the psychology behind consumer decisions.
Why do customers click?
Why do they stay loyal?
Why do they walk away?
I realized that a CRM is just an expensive
piece of software unless you understand
your customers' behavior.
How do I work?
If you’re looking for a consultant who just hands over a 50-page PDF and disappears, you’re in the wrong place.
Here is what I bring to the table:
Advanced CRM:
I use Behavioral Psychology to help you build strategies that actually resonate
with real people, not just "user profiles".
Agile, Not Rigid:
I became a Certified Agile Leader in 2023 because the world moves too fast for
old-school project management.
I’m all about being nimble, testing ideas,
and getting things done.
Real-World Experience:
I’ve been in your shoes.
I know the pressure of a bank-wide upgrade and the headache of a project that’s stalled.
I’m here to help you skip the mistakes
I’ve already seen.
Let’s build something better.
Whether you need to
- train your team to think more "Agile"
- to rethink your CRM strategy through the lens of consumer psychology,
I’d love to help.
Contacts
Viber/WhatsApp: +359 898 606 482
Email: info@ina2b.com
Based in: Sofia, Bulgaria
If you have a question about how
Advanced CRM can help your business grow,
request a free consultation
by filling out the form.
I will get back to you within 48 hours.